What is the 80 20 rule in affiliate marketing?

The 80/20 rule (also called the Pareto Principle) in affiliate marketing means:

👉 80% of your results come from 20% of your efforts.

In simple words:

• A small amount of your content, products, or strategies will bring in most of your income.

• Not everything you do will work equally — some posts, videos, or links will outperform everything else by a LOT.

Example in affiliate marketing:

• 20% of your blog posts might drive 80% of your clicks and sales.

• 20% of the affiliate products you promote might bring 80% of your commissions.

• 20% of your traffic sources (like YouTube vs. Instagram) might generate 80% of your money.

Why it matters:
👉 Once you find the 20% that's working, you can double down on it — and make a lot more money without wasting time.

How to apply it:

• Track which products/content are performing best.

• Focus more energy on those winners.

• Cut or improve the stuff that’s underperforming.

Quick mindset shift:
Affiliate marketing success isn’t about doing everything — it’s about finding the few things that work and doing more of that.